Your Privacy Rights-Privacy and Security Policy
As a California Consumer, you are entitled to know what personal information we may share with third parties for marketing purposes.
2850 W. Golf Road, Rolling Meadows, IL 60008.
The membership program understands how important privacy is to our members. We have created this online Privacy and Security Policy
to demonstrate our commitment to protecting your privacy and providing you with a secure and enjoyable member experience.
Our mission is to adhere to policies that prevent unauthorized use of your personal information; to maintain the accuracy of the information provided;
and to protect the privacy of your information through the use of secure servers and encryption devices. The intent of this statement is to answer
your questions about our online Privacy and Security Policy.
What information is collected?
Generally, we gather two types of information. The first type of information is the personally identifiable information
("Personal Information") that you expressly provide when you enroll(ed) in the membership program. This information includes your name,
mailing address, e-mail address, or some other unique personal identifier that we can use to confirm sales and billing information
(e.g. city of birth or mother's maiden name). Occasionally, we may request other information from you that may be used by our membership
services department to confirm enrollment, update your account or confirm your order. From time to time, we may offer you optional surveys
that may ask you for your opinions or demographic data (e.g. gender) so that we can improve our program.
The second type of information is technical and statistical information that is collected automatically whenever you visit our Web site.
This type of information may include things such as your IP address, operating system, type of browser and Web site activity.
We collect this data to help us improve the quality of our Web site and make your visits to the site easy, convenient and meaningful.
We do not link aggregate user data with personally identifiable information.
Who is collecting the information?
The membership program was marketed and distributed by Adaptive Marketing LLC or FYI Direct LLC, marketing solutions companies.
The information collected on the site is owned by Adaptive Marketing LLC or FYI Direct LLC and/or its marketing partners depending
policies of affiliates, marketing partners or other third parties may apply.
How do you use the information collected?
We use the Personal Information you provide
to service your membership. For example, we request your mailing address so
we know where to send the merchandise certificates, gift cards and other
benefits that you may purchase, and any other information you may request. We
also may send you additional membership information such as updates about our
program and special offers. We use your credit card information to bill you
for the membership fee and any benefits you may purchase. We use your e-mail
address to notify you of program updates, special offers and promotions. If
you prefer not to receive e -mail notifications from us, simply visit our
Contact Us page, select "Unsubscribe to future marketing" from the
drop-down menu, and e-mail us your request. Be sure to include your name and
membership ID number as well as the e-mail address to remove from our list.
Information that is collected may also be shared with other groups within the
Adaptive Marketing or FYI Direct organizations, and with Adaptive Marketing
or FYI Direct’s affiliates and /or marketing partners, to bring you
additional information and special savings offers.
The technical and
statistical information that is automatically collected from your computer
whenever you visit the program Web site is used to help us improve the
site and the member experience. From time to time we may disclose general
statistical information about our Web site and its visitors such as the
number of visitors, the number and type of products purchased, etc.
Do you share Personal Information with third parties?
program may share Personal Information with third parties whom we employ
to perform functions on our behalf. For example, the membership program uses
a third party to verify and process your credit card information in order to
charge you for requested benefits or services. All third parties are
contractually obligated to use your Personal Information only for the purpose
for which it is given. We are not responsible for the information practices
of third parties. The collection, use and disclosure of information by third
parties are subject to their respective privacy policies, which may differ
from our policy.
From time to time,
we may also share Personal Information with our affiliates and/or marketing
partners who offer products and services that we think will be of interest to
you. If you prefer not to have your Personal Information shared with our
affiliates and/or marketing partners, please indicate what offers you are not
interested in receiving on the E- mail Preferences page, if available, or by
sending us an e-mail using the Contact Us page. If you enrolled
online, you could have opted-out of receiving e-mails from third parties
outside of Our membership program by de-selecting the check box on the
enrollment page. If you accept(ed) a third-party offer provided via or linked
to from our Web site, you consent to our providing your Personal Information
and/or billing information to the third-party marketer that offered the
product or service so they may process your acceptance of any offer.
We may also
disclose your Personal Information when required by law or in the good faith
belief that such action is necessary in order to conform to the edicts of the
law or comply with legal process.
As we continue to
develop our business, we may buy or sell assets. In such transactions,
customer information generally is one of the transferred business assets.
Also, in the unlikely event that our company or substantially all of its
assets are acquired, customer information will of course be one of the
transferred assets. In the event that customer information is transferred as
described in this paragraph, members may be notified and given the
opportunity to opt-out of having their Personal Information transferred to
any new entity.
How do I change/modify my information?
You can change,
modify or update your member information by sending us an e-mail from the Contact Us page.
You can choose at any time to inform us of your e-mail
preferences by sending us an e- mail from the Contact Us page or, if
available within your program site, by going to the E-mail Preferences page
where you can indicate what offers you are not interested in receiving.
What are Cookies and how do you use them?
A cookie is a small
text file that is stored on a user’s computer for record-keeping purposes. We
to any personally identifiable information you submit while on our site. Some
no access to or control over these cookies. This Privacy and Security Policy
cookies by any advertisers.
We may use
persistent cookies. A persistent cookie remains on your hard drive for an
extended period of time. We may use persistent cookies on the login page to
store your Membership ID and for re-direction of members to membership
enabled Web sites. You can remove persistent cookies by following directions
provided in your Internet browser’s "help" file.
We may also make
use of third-party cookies. Third-party cookies are set with a different
domain than the one shown in your browser address bar. We may use
third-party cookies for advertising, ad retargeting, and other marketing and
content serving purposes. Here is an example of third-party cookie usage:
Third-party vendors, including Google for example, show ads on the internet.
vendors, including Google for instance, can use third-party cookies to
serve ads based on your prior internet activity, including web sites you
have visited and display and paid search ads you may have
You may opt out of
Google and other third-party cookies by visiting the Network Advertising
Initiative Opt Out Page at:
browsers will allow you to erase or block cookies. Instructions for disabling
cookies may differ from one browser version to another. Please refer to the
Help section of your browser for instructions to assist you in these
processes: preventing your browser from accepting new cookies, how to have
the browser notify you when you receive a new cookie, or how to disable
cookies altogether. However, cookies allow you to take full advantage of some
of our sites features, so we recommend that you leave them turned on.
If you reject
cookies, you may still use our site, but your ability to use some areas of
What are pixels and how do you use them?
or "pixel tags" are tiny graphic images placed on certain pages of
our Web site but not on your computer. When you access these pages, pixel
tags generate a generic notice of that visit; at no time is your Personal
Information collected by the pixel tag. Pixel tags allow us to measure and
improve our understanding of visitor traffic and behavior on our Web site. We
may also utilize pixel tags provided by our affiliates and/or marketing
partners for the same purposes.
How can I disable my pixel tags?
You can disable
pixel tags by changing your browser settings to omit images. Alternatively,
there are some commercial software packages available that can omit pixel
How do you secure member information?
Credit card data is always protected during transmission between Our websites and administrative environment through the use of SSL technology.
Once received at Our administrative center, data is encrypted, and access to data is protected through multiple controls and security practices in accordance with
Internal access to member information is protected and can only be accessed by password.
We also contract with industry experts to institute and review web and other security on a periodic basis.
Do these same policies apply to third-party Web sites that I access through the program
membership Web site?
No. The Privacy and
Security Policy appearing on this Web site relates to the membership program
indicated on the Web site. You will notice that our Web site may contain
links to other sites such as our benefit providers. We cannot be responsible
for the privacy and security practices of other Web sites that you may access
through our site, even if displayed within a frame on our site. As an online
consumer, you should always review a particular Web site’s privacy and
security policies when linking to that site before revealing any Personal
Information to that site.
How do you update your Privacy and Security Policy?
We will post the
changes in our Privacy and Security Policy on this Web site. Additionally when
necessary, we will notify you in a commercially reasonable manner if there is
a material change in our privacy practices.
How do I contact the Web site or opt out?
If you have any
questions about the practices of this Web site or your dealings with this
site, you can send us an email through our Contact Us page or write
to us at Membership Services, Lifestyle Programs, 2850 W. Golf Road,
Rolling Meadows, IL 60008.
using our Web site, you consent to the collection and use of information as
it is disclosed in this Privacy and Security Policy statement. You are
obligated to immediately inform us if and when any telephone number you
provided to us changes or is no longer in use. If you do not agree we ask
that you contact us to opt out of information sharing and do not use our
site. Thank You.
Effective June 2017