FreeScore.com Wins "Best Financial Online Advertising Campaign" at Web Marketing Awards


Media Contact:
Rob Wyse
rob@mediafirstpr.com
212.920.1470

Norwalk, Conn. — June 28, 2010 — An April 2010 study of 1,000 U.S. consumers a significant lack of credit score awareness among lower income, less educated individuals. The April results are part of the Second Quarter 2010 FreeScore.com Consumer Credit Score Awareness Study*, which compares January and March online polls of 1,000 Americans ages 18+. Results are as follows:

Fact: Q1 Q2
1. Those with the lowest income are least likely to be aware of what a credit score is:
Less than $35K 67% 59%
$35K-$49.9K 70% 71%
$49.9k-$74.9K 78% 73%
More than $75K 76% 80%
 
2. Those with a higher education are more likely to be aware of what a credit score is:
High School or Less 65% 56%
Some College 72% 71%
College and Higher 77% 73%
 

According to Carrie Coghill, Director of Consumer Education for FreeScore.com, "The discrepancies in overall awareness between lower income less educated consumers, and higher income well educated individuals show there is a need for personal financial education in public schools across the country. However, until this is a reality, all consumers can begin educating themselves about the importance of credit scores and reports by going to informative websites like the Federal Trade Commission's credit information website,"

Ms. Coghill suggests all consumers educate themselves about the factors affecting credit scores and reports by going to informative websites like the Federal Trade Commission's credit information website. In addition, check your credit reports from Experian, TransUnion, and Equifax once a year at the government site www.AnnualCreditReport.com, or check your 3 credit scores and reports more often at www.FreeScore.com.

About FreeScore LLC

FreeScore LLC is a leading provider of online information management services that help consumers take charge of their own finances to reach their financial goals and achieve safety and security in their personal lives. FreeScore.com is a leading online consumer information site, providing its members with affordable, unlimited access to all three of their credit scores and their complete credit profile. Launched in 2009 with an award-winning marketing campaign, more than 750,000 members have joined FreeScore.com to better understand their credit scores and reports. Members have unlimited access to their credit scores from all three bureaus, a complete credit profile, credit score simulator, and expert tips, articles, videos and other educational information about managing your own credit.

 

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